Kudun and Partners Strengthens Legal Expertise in Data Privacy and Competition Law
Kudun and Partners (KAP), a leading law firm in Thailand, has made strategic moves to reinforce its capabilities in data privacy and competition law. The firm recently welcomed Nopparat Lalitkomon as Head of its Technology, Data and Innovation Practice, along with a team of experienced associates. Simultaneously, competition law expert Piyapat Tubin has joined to launch KAP’s new Antitrust & Trade Competition Practice.
These strategic hires highlight KAP’s proactive response to the increasing regulatory complexity and rapid digital transformation shaping the Thai and Southeast Asian business landscape. As the region’s legal and regulatory environment continues to evolve, the demand for specialized legal services in data privacy and competition law has never been higher.
Leadership Brings Deep Technology and Data Privacy Experience
Nopparat Lalitkomon arrives at KAP with a distinguished background from one of Southeast Asia’s premier regional law firms. His expertise spans advising multinational corporations, fintech operators, technology platforms, insurers, and telecommunication companies on intricate regulatory and transactional matters. He is widely recognized for his work in technology law, data privacy, cybersecurity, and digital business regulation.
Nopparat’s arrival comes at a time when businesses face unprecedented regulatory scrutiny, especially regarding artificial intelligence (AI), cross-border data transfers, digital payment systems, and evolving data protection requirements. His leadership will be instrumental as KAP expands its Technology, Data and Innovation Practice, helping clients navigate challenges such as PDPA implementation, AI governance frameworks, cybersecurity preparedness, and digital content regulation.
The Technology, Data and Innovation Practice will offer a comprehensive suite of legal and advisory services, including DPO-as-a-Service, Local Rep-as-a-Service, incident response planning, and technology contracting. With increasing demand for business-oriented, practical support in data privacy compliance, KAP is set to become a trusted partner for organizations undergoing digital transformation.
New Antitrust & Competition Law Practice Launched
Alongside the bolstered data privacy team, KAP has launched its Antitrust & Trade Competition Practice, led by Piyapat Tubin. Piyapat brings more than a decade of experience in competition law enforcement, regulatory policy, litigation, and legislative drafting. Her prior roles at Thailand’s Office of Trade Competition Commission (OTCC) saw her lead major investigations into cartel behavior, abuse of dominance, merger control, and digital platform regulation.
Piyapat’s regulatory and enforcement background gives her unique insight into how competition laws are developed and enforced in Thailand. She advises clients on competition risk, merger control, regulatory investigations, and compliance, ensuring that businesses can address legal risks and seize new opportunities in a rapidly changing marketplace.
The new practice will provide guidance on dawn raid preparedness, cartel and dominance issues, unfair trade practices, and the full spectrum of trade competition matters. For businesses operating in increasingly interconnected markets, robust competition law compliance is now a strategic imperative.
Meeting the Growing Demand for Data Privacy and Competition Law Services
KAP’s recent appointments reflect a broader trend: businesses in Thailand and across Southeast Asia are seeking integrated legal support that bridges technology, regulatory, and transactional considerations. As companies accelerate digital transformation, the importance of data privacy compliance and competition law grows ever more critical.
Kudun Sukhumananda, Managing Partner of Kudun and Partners, commented, “Beyond strengthening our traditional legal capabilities, these additions enable us to broaden our service offerings in areas such as AI governance, data protection, cybersecurity, digital business regulation, and competition law, where clients are increasingly seeking strategic and operational support alongside legal advice.”
Nopparat Lalitkomon added, “I am delighted to join Kudun and Partners at such an exciting stage of its growth. Thailand continues to attract significant investment in technology, digital infrastructure, and innovative businesses. I look forward to helping clients navigate the opportunities and regulatory challenges arising from this rapidly evolving landscape.”
KAP’s Vision for the Future
The expansion of KAP’s data privacy and competition law practices is part of the firm’s broader growth strategy, which aims to address client demand in key sectors like technology, healthcare, financial services, manufacturing, and the digital economy. By investing in high-growth areas and attracting top legal talent, KAP positions itself as a leading full-service independent law firm in Thailand.
As regulatory frameworks surrounding data privacy and competition law become more complex, KAP’s enhanced expertise ensures clients receive practical, business-oriented advice tailored to today’s digital economy. The firm’s commitment to these critical areas empowers clients to manage legal risks, comply with evolving regulations, and achieve sustainable growth in a competitive landscape.
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