Baretz+Brunelle Introduces New AI Advisory Division
On Thursday, Baretz+Brunelle, a leading advisory firm in the legal industry, announced the official launch of LexFusion Labs, a new initiative focused on artificial intelligence (AI) consulting. The new arm of the firm is aimed at helping law firms and in-house legal teams navigate the rapidly evolving landscape of AI adoption and deployment. The launch signifies a pivotal moment for the legal sector amid a wave of digital transformation driven by emerging technologies.
LexFusion Labs will focus on providing strategic advice around AI application purchases, custom software solutions, and implementation strategies. The firm’s goal is to equip legal organizations with the insight and tools they need to integrate AI effectively and responsibly into their workflows.
Leadership with Deep Industry Expertise
To lead this ambitious initiative, Baretz+Brunelle has appointed Dan Szabo as Chief Innovation Officer of LexFusion Labs. Szabo previously served as the Senior Director of Innovation at Davis Wright Tremaine, where he played a key role in developing and executing technology-forward legal services. His extensive experience in legal tech innovation positions him as an ideal choice to guide the new advisory unit.
“Dan brings a wealth of knowledge and a proven track record in legal innovation,” said a spokesperson for Baretz+Brunelle. “His leadership will be instrumental in helping our clients strategically adopt and govern AI technologies in a way that enhances both efficiency and compliance.”
A Timely Solution for a Changing Legal Landscape
The launch of LexFusion Labs comes at a critical juncture for the legal sector. Firms are increasingly seeking ways to modernize their operations, and AI presents opportunities for significant improvements in areas such as document review, legal research, contract analysis, and case strategy. However, many legal professionals face challenges in understanding which tools to adopt and how to implement them securely and ethically.
LexFusion Labs aims to bridge this knowledge gap by offering tailored advice and hands-on support. The advisory unit will not only assess a firm’s current technological maturity but also recommend and help deploy appropriate AI solutions that align with their specific goals and regulatory requirements.
Focus Areas and Service Offerings
LexFusion Labs’ services will include:
- AI Readiness Assessments: Evaluating a firm’s infrastructure and culture to determine readiness for AI adoption.
- Vendor Selection: Assisting firms in choosing the right AI tools and platforms for their needs.
- Custom Software Development: Building bespoke AI solutions tailored to unique business challenges.
- Deployment Strategy: Guiding clients through the integration process, from pilot testing to full implementation.
- Governance and Compliance: Ensuring that AI usage adheres to ethical standards and regulatory frameworks.
“We’re not just helping firms adopt AI—we’re helping them adopt it wisely,” Szabo said in a statement. “That means understanding the risks, setting clear objectives, and building governance frameworks that ensure ongoing accountability.”
Industry Reactions and Broader Context
The legal industry has seen a surge in AI-related initiatives in recent months, with firms around the world investing in new technologies and making strategic hires to support innovation. Baretz+Brunelle’s move to launch LexFusion Labs places it among the thought leaders pushing the legal sector toward a more technology-driven future.
As firms grapple with flat billing rates and competitive pressures, AI provides an opportunity to enhance value for clients while optimizing internal processes. However, the complexity of AI systems and the regulatory uncertainties surrounding their use mean that expert guidance is more important than ever.
LexFusion Labs enters the market not just as a service provider, but as a strategic partner that can help legal organizations navigate this complex terrain with confidence.
Looking Ahead
With Dan Szabo at the helm, LexFusion Labs is poised to make a significant impact on how law firms and corporate legal departments approach AI. The new advisory service offers a comprehensive roadmap for those looking to leverage AI to drive innovation, improve efficiency, and maintain compliance in a rapidly changing environment.
As the legal industry continues to evolve, Baretz+Brunelle’s latest move underscores its commitment to staying ahead of the curve and helping clients do the same. LexFusion Labs represents not only a new business venture but also a forward-thinking approach to the intersection of law, technology, and business strategy.
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